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A Vision of Augmented Reality

A Vision of Augmented Reality

Where are we headed with augmented reality? This short film by Keiichi Matsuda presents an unsettling vision of a possible future. The film superimposes digital animations over a mundane live action video showing a persons point of view as they ride a bus and shop for food. (Link to Vimeo)

Apps address us as personal assistants. Rewards and bonuses tally up like in a video game. Ads and offers leap out from products. Guidelines appear on sidewalks. The person interacts with this hybrid reality by using voice and hand gestures.

At the website Hyper Reality, Mr. Matsuda says: "Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. Hyper-Reality attempts to explore this exciting but dangerous trajectory. It was crowdfunded, and shot on location in Medellín, Colombia."
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via Cartoon Brew

Available link for download